課程資訊
課程名稱
 策略管理
Strategic Management 
開課學期
 104-1 
授課對象
 管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
 陳俊忠 
課號
 GMBA7100 
課程識別碼
 749EM1220 
班次
  
學分
 3 
全/半年
 半年 
必/選修
 必修 
上課時間
 星期一A,B,C(18:25~21:05) 
上課地點
  
備註
 本課程以英語授課。GMBA degree students only.限GMBA學位生。教室：管院重光講堂。與吳學良合開
限本系所學生(含輔系、雙修生)
總人數上限：50人 
Ceiba 課程網頁
 http://ceiba.ntu.edu.tw/1041GMBA_Strategy 
課程簡介影片
 
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課程概述

Strategic Management course is designed to study the processes of strategy analysis, strategy formation, and strategy implementation. This class will introduce some frameworks and tools for industry competition analysis and firm situation analysis. Class participants will apply what they learn to conduct firm strategic planning at business level or corporate level.
(This class will be taught in English) 

課程目標
 1. Guide participants to analyze global, macro and industry environment for business organizations;
2. Familiarize participants with strategy analysis, formulation, and implementation through case studies;
3. Conduct a research project on a business strategic planning and practice written and oral communication skills.
 
課程要求
 Case Discussion;
Class Contribution;
Research Project. 
預期每週課後學習時數
  
Office Hours
  
指定閱讀
  
參考書目
  
評量方式
(僅供參考)
    
課程進度
週次
日期
單元主題
Week 1
 9/14  Course Orientation 
Week 2
 9/21  External Analysis
Five Competitive Forces 
Week 3
 9/28  No Class
(National Holiday) 
Week 4
 10/05  Driving Forces of Industry
Strategic Group Analysis 
Week 5
 10/12  Internal Analysis
Value Chain Activities 
Week 6
 10/19  Business Model Design
Nine-Cell Canvas 
Week 7
 10/26  Strategic Choices
Activity System Map 
Week 8
 11/02  Sustainable Competitive Advantage
Strategic Planning 
Week 9
 11/09  Mid-term Exam 
Week 10
 11/16  From BS to CS
Growth Space of a Firm 
Week 11
 11/23  Diversification
Boundary-spanning of firm 
Week 12
 11/30  Vertical integration & Transaction Costs,
Governance & Competence 
Week 13
 12/07  Strategy for Going Global 
Week 14
 12/14  Strategy & Structure 
Week 15
 12/21  Strategy & Corporate Governance 
Week 16
 12/28  Term Project Presentations (I) 
Week 17
 1/04  Term Project Presentations (II) 
Week 18
 1/11  Final exam